MagCloud: Publish, print your own magazine on demand

posted Jun 28, 2010, 5:47 AM by Scott Salisbury

Early customer successes

Meghan Kennedy designing Stanford magazine

One of the first MagCloud customers was Stanford University's Athletics Department, which published a souvenir photo yearbook for its women's basketball team after the team made it the Final Four for the first time in 11 years.

“Inventory costs currently prevent us from exploring fan interest in specialty publications,” says Director of Photography David Gonzales. “A big advantage of MagCloud is that we can create publications specific to the sports interests of our fans without worrying about that cost or warehousing unsold magazines."

The university also published a 48-page awards program listing the premier student-athletes of the 2007-2008 season and their accomplishments, with biographical information and more than 100 extraordinary color photographs. Fans can access these programs from the Stanford Athletics Web siteNon-HP site.

With more than 40 current and former student athletes participating in the Olympics, Stanford can, for example, publish a magazine on Stanford in the Olympics at almost no cost. After some analysis, Stanford will consider opportunities to publish photo publications for all 35 collegiate sports.

"The print quality of our first magazines was incredible – people love to see great sports photography in this format,” Gonzales adds.