Early customer successes
One of the first MagCloud customers was Stanford University's
Athletics Department, which published a souvenir photo yearbook
for its women's basketball team after the team made it the Final Four
for the first time in 11 years.
“Inventory costs currently prevent us from exploring fan interest in
specialty publications,” says Director of Photography David Gonzales. “A
big advantage of MagCloud is that we can create publications specific
to the sports interests of our fans without worrying about that cost or
warehousing unsold magazines."
The university also published a 48-page
awards program listing the premier student-athletes of the 2007-2008
season and their accomplishments, with biographical information and
more than 100 extraordinary color photographs. Fans can access these
programs from the Stanford Athletics Web site.
With more than 40 current and former student athletes participating in
the Olympics, Stanford can, for example, publish a magazine on Stanford
in the Olympics at almost no cost. After some analysis, Stanford will
consider opportunities to publish photo publications for all 35
"The print quality of our first magazines was incredible – people love
to see great sports photography in this format,” Gonzales adds.